Posts Tagged ‘media training’

Sara MacIntyre’s “performance” at Globe 2012 last week provides a perfect example of what not to do.

Why the media needs subject experts

August 10th, 2011 by ShaelGelfand

Why are some people media darlings, while your organization doesn’t get a sniff?

After Sun TV’s flat out rude interview with Canada’s iconic dancer, here are some PR tips for anyone about to face a combative interview.

How to Handle a Crisis Call

May 25th, 2011 by DianeStewart

At Peak, we specialize in helping firms develop crisis communication plans. I recently read an article entitled “Why Your Receptionist Needs Media Training” and recognized the points that our media training sessions cover for front line personnel.