March 19th, 2012 by AlynEdwards
Sara MacIntyre’s “performance” at Globe 2012 last week provides a perfect example of what not to do.
August 10th, 2011 by ShaelGelfand
Why are some people media darlings, while your organization doesn’t get a sniff?
July 6th, 2011 by HeatherRitzer
After Sun TV’s flat out rude interview with Canada’s iconic dancer, here are some PR tips for anyone about to face a combative interview.
May 25th, 2011 by DianeStewart
At Peak, we specialize in helping firms develop crisis communication plans. I recently read an article entitled “Why Your Receptionist Needs Media Training” and recognized the points that our media training sessions cover for front line personnel.