Posts Tagged ‘marketing’

As communications professionals we must always be thinking about our company or client’s bottom line and how our strategies and tactics are maximizing value, satisfying the agreed-upon objectives and earning the right results. So how does content marketing fit into that?

Clare Hamilton-Eddy joined NEXT Marketing’s BRAND CHATTER™ panel of experts last week. Read more about some of the key points in the discussion around marketing and communications.

Can feedback gathered through consumer relations backfire on a brand?

While Steve Jobs was a visionary in the world of technology, his strategic use of PR to build hype for Apple products was equally as impressive.

How a legal letter from the NHL gave a local car dealer publicity money can’t buy.

Millions of North Americans can bypass their obligations to advertisers on TV, zipping past commercials with the press of a button. It’s a trend that’s sticking and throwing the ad world into turmoil. Find out why public relations is PVR-proof.

Although 2010 saw an increase in brands using social technologies, most posts on Facebook Pages and Twitter accounts were merely announcements or redirects to a corporate website. 2011 will hopefully see a truer form of engagement between business and consumer.