March 27th, 2013 by SaraMcCormick
As communications professionals we must always be thinking about our company or client’s bottom line and how our strategies and tactics are maximizing value, satisfying the agreed-upon objectives and earning the right results. So how does content marketing fit into that?
February 28th, 2012 by ClareHamilton-Eddy
Clare Hamilton-Eddy joined NEXT Marketing’s BRAND CHATTER™ panel of experts last week. Read more about some of the key points in the discussion around marketing and communications.
January 26th, 2012 by KevanO'Brien
Can feedback gathered through consumer relations backfire on a brand?
November 1st, 2011 by MichaelLowry
While Steve Jobs was a visionary in the world of technology, his strategic use of PR to build hype for Apple products was equally as impressive.
June 1st, 2011 by AlynEdwards
How a legal letter from the NHL gave a local car dealer publicity money can’t buy.
March 8th, 2011 by KurtHeinrich
Millions of North Americans can bypass their obligations to advertisers on TV, zipping past commercials with the press of a button. It’s a trend that’s sticking and throwing the ad world into turmoil. Find out why public relations is PVR-proof.
February 16th, 2011 by NatashaNetschay Davies
Although 2010 saw an increase in brands using social technologies, most posts on Facebook Pages and Twitter accounts were merely announcements or redirects to a corporate website. 2011 will hopefully see a truer form of engagement between business and consumer.