I was called by BCBusiness magazine writer, Kristen Hilderman, with the question: Does every company need to know how to communicate in a crisis?
The short answer is yes. Any company or organization can face a crisis requiring them work with the speed of social media to protect their reputation. Once a worst case scenario hits, the scramble is on to do and say the right things.
When Google first introduced Glass there was palpable excitement in the marcom industry. Mobile had become a real boon for companies who understood the inherent social strengths of the new platform and Glass promised to take social to the next level. Many thought Glass would finally usher in marketing’s holy grail: augmented reality. Two years in and the Glass has definitely tarnished users have been assaulted in public for wearing Glass, you can buy them on Craigslist for less than market cost and the term “glasshole” has entered our vocabulary. All this before the product has officially been released.