August 30th, 2011 by KrystleSivorot
Sometimes a visual is all it takes for a PR campaign to go viral.
On Sunday April 12th, 2015, Hillary Clinton finally announced her much anticipated run for presidency. When this news broke, the conversation did not seem to focus on her qualifications, her platform, or even the possibility that she may become America’s first female president; the chatter was all about her campaign logo. Within hours, social media was ablaze with critiques and comparisons to her block-letter “H” with a red arrow running through it: some saying it resembled hospital signage, while others stated it looked like something created by a 10 year old on MS Paint.
April 16, 2015 by Leah Murphy
The foundation of successful communication is clear writing. If you want your message to get across and be taken seriously you need to be clear. Some people believe that in order to gain attention, their story needs to be BIG and that leads to exaggeration. One year at CTV Vancouver, we were major offenders ourselves. We had to ban the term “parent’s worst nightmare” because we used it so often on our newscasts. It had become lazy shorthand for almost every story involving a child. A child’s serious life threatening illness was a parent’s worst nightmare. A child being bullied was also a parent’s worst nightmare. So too were a murdered child, injured child, a missing child, even a close call involving a child. It was unnecessary hype which detracted from the news rather than enhancing it. Our news had become a parent’s worst nightmare.
April 9, 2015 by Chris Olsen