Communicating well in writing is one of the most important skills you can have, whether your job formally involves writing or not. At Peak we're constantly striving to create engaging content for our clients: blog posts, white papers, reports, articles, tweets. The list goes on.
Once you know your purpose and audience, you need to get some words on the page. Here’s how.
"What we've got here is failure to communicate,” is the famous line from the 1967 Paul Newman movie Cool Hand Luke. It best sums up the Marathassa - Burrard Inlet oil spill and points to a critical failure we often see in a crisis. In planning for a crisis, organizations forget the importance of communication, not only in dealing with the crisis, but also when informing the public. They plan how to deploy resources and deal with the crisis internally, while often forgetting what exists outside of their organization.