January 26th, 2012 by KevanO'Brien
Can feedback gathered through consumer relations backfire on a brand?
February 16th, 2011 by NatashaNetschay Davies
Although 2010 saw an increase in brands using social technologies, most posts on Facebook Pages and Twitter accounts were merely announcements or redirects to a corporate website. 2011 will hopefully see a truer form of engagement between business and consumer.