Posts Tagged ‘blogger relations’

Categorizing for organization – not for interaction

The rising influence of mom bloggers have caused PR professionals to sit up and take note of their important role in the media. Learn how to approach this growing group of influencers.

TELUS International, the global arm of Canada’s leading telecommunications company, contacted Peak in early 2010 to develop an online brand awareness campaign focused on customer service and smart grid technology.

Grosvenor Americas, an international property development group, approached Peak’s social media department to help increase attendance at an event it was hosting. As traditional methods of inviting guests had failed to generate enough attendees, Peak developed a unique strategy involving Eventbrite and Twitter.

In Spring 2010, the B.C. / Yukon chapter of the Canadian Cancer Society sought Peak’s social media services for developing and promoting its first annual Daffodil Day fundraiser.

Iconic outdoor Vancouver theatre production, Theatre Under the Stars (TUTS), looked to Peak Communicators in 2010 to help increase its visibility in the public and media. Peak implemented an aggressive media relations campaign, engaging stakeholders through news stories, blog posts, feature articles, reviews, television and radio programs.