The results

Teck Cominco faced a crisis when contract workers cleaning a smelter furnace contracted a heavy metal in their systems. PEAK Communicators immediately set to work to understand what happened, to work on messaging and respond to media.

Media scanning started at 5:30 am daily so media reports were in the hands of executives by 8 am daily. We handled media calls, media advisories and organized a national press conference. We also prepared executives to face the media, take responsibility for actions and show compassion and leadership. Quick and forthright response strengthened the company’s reputation.

When you’re facing a crisis or managing tricky issues, it helps to have decades of experience with the media and public relations at your side. We can give you the confidence and advice you need to do the right thing, right away, and make sure the public knows about it.