Reputation Audits
It used to be that a communication audit was the first place to start when devising a new communications strategy. But at Peak, we think it’s wiser to step back even further to get a good view. Rather than figuring out how good your communications efforts are, we want to shine a light on your reputation to find out what people really think of you, not just how good you are at telling them about you.
Your reputation audit will tell you what your communication strategy should be – and we can help you with both. But the reputation audit will be the initial spark that gets the fire burning.
Peak Communicators’s audits consist of interviews, materials reviews, electronic and print surveys, focus groups and followup telephone interviews, to determine perceptions, knowledge and the communications channels used by your key stakeholder audiences. The research findings will provide a benchmark for understanding perceptions of your company, awareness of your programs, your services and issues, as well as common sources of information about you and how effective your communications channels are.
When you know all that, you’ll know where you need to head next – and we’ll help you get there. We’ll help you refine your tools and your approaches to achieve the impact you’re looking for – in the marketplace and among your competitors.
Turn your vision into your reality. Peak can help with:
- setting up focus groups
- conducting interviews and surveys
- researching other case studies
- environmental scanning
- materials review and assessment
- analysis and evaluation
