Media Content Analysis

Evaluate Your Media Coverage

An effective communications strategy is not only dependent upon the messages you provide, but also on being aware of how the messages are being received. Evaluating media coverage is essential in building, strengthening and maintaining your reputation, especially in a focused communications campaign.

At Peak, we offer a unique service that provides you with a comprehensive picture of what is being said about you over a specific time period. Through our analysis of nearly 60,000 news articles, we have helped companies set or change the course of their communications to achieve their goals. Peak’s MediaTrend™ News Content Analysis is customized to meet your needs. We will review and analyse what is important to you and provide strategic counsel to guide your communications.

Our MediaTrend™ News Content Analysis can include an analysis of:

  • news media focus or issue
  • general communications environment
  • messages the media have focused on
  • focus and tone
  • stakeholders and tone
  • Media Relations Points (MRP) summary
  • media type and tone
  • media valuation
  • media outlet size
  • regional distribution: volume and tone
  • media outlets: volume and tone
  • key people quoted
  • notable quotes

We can help provide you with the information you need to make the right decisions for your company’s communications strategy.