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		<title>Respecting your bloggers</title>
		<description><![CDATA[Categorizing for organization - not for interaction]]></description>
		<link>http://www.peakco.com/2012/02/20/respecting-your-bloggers/</link>
			</item>
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		<title>Crowdsourcing car design. A risk worth taking?</title>
		<description><![CDATA[Can feedback gathered through consumer relations backfire on a brand?]]></description>
		<link>http://www.peakco.com/2012/01/26/crowdsourcing-car-design-%e2%80%93-a-risk-worth-taking/</link>
			</item>
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		<title>FedEx caught on camera</title>
		<description><![CDATA[A FedEx issue went viral thanks to YouTube. How well did the company handle it? ]]></description>
		<link>http://www.peakco.com/2012/01/17/fedex-caught-on-camera/</link>
			</item>
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		<title>New Year&amp;#39s resolutions for PR pros</title>
		<description><![CDATA[Media mogul or PR pro, the start of a new year is a great time to think about new approaches to make us more effective at what we do. ]]></description>
		<link>http://www.peakco.com/2012/01/10/new-year%e2%80%99s-resolutions-for-pr-pros/</link>
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		<title>PR predictions for 2012</title>
		<description><![CDATA[Does content remain king in 2012? What's the best way to reach media? Will the public pay to read story exclusives? Here's our list of what will trend in PR in the next 12 months. ]]></description>
		<link>http://www.peakco.com/2011/12/21/peaks-pr-predictions-for-2012/</link>
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		<title>Separating your PR from your GR</title>
		<description><![CDATA[The practices of public relations and government relations (GR) can at times be so closely linked that they overlap. In BC, there are specific laws governing lobbying that all communications practitioners – whether in PR or GR – should familiarize themselves with.]]></description>
		<link>http://www.peakco.com/2011/12/14/separating-your-pr-from-your-gr/</link>
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		<title>Is Google+ the next MySpace graveyard?</title>
		<description><![CDATA[Last month, Google+ announced they were rolling out pages for brands and business. Is the time and effort it takes to set up a new page on a new social network worthwhile? ]]></description>
		<link>http://www.peakco.com/2011/12/05/is-google-the-next-myspace-graveyard/</link>
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		<title>How to capitalize on PR this &#8216;Silly Season&#8217;</title>
		<description><![CDATA[Use Silly Season to give your client the best Christmas present possible.]]></description>
		<link>http://www.peakco.com/2011/11/29/how-to-capitalize-pr-on-%e2%80%98silly-season%e2%80%99/</link>
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		<title>15 Minutes of Celebrity PR Fame</title>
		<description><![CDATA[Working at a public relations agency gives you a great variety of experience. Clients span many industries and you get a taste for something you might not if you worked in-house. One such opportunity is that of being a celebrity publicist.]]></description>
		<link>http://www.peakco.com/2011/11/24/15-minutes-of-celebrity-pr-fame/</link>
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		<title>Will the reputation of Penn State coach Joe Paterno ever recover?</title>
		<description><![CDATA[The reputation of legendary Penn State football coach Joe Paterno has taken a massive beating in recent weeks. Will it be possible for him to rehabilitate his image at this point?
]]></description>
		<link>http://www.peakco.com/2011/11/22/will-the-reputation-of-penn-state-coach-joe-paterno-ever-recover/</link>
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