Case Studies
The Peak Communicators team works with clients in a variety of industries, assisting them to fulfill their diverse needs and goals. Below is how we’ve put our services into practice for a handful of our clients.
Featured Case Study
Case Study: TELUS International
TELUS International, the global arm of Canada's leading telecommunications company, contacted Peak in early 2010 to develop an online brand awareness campaign focused on customer service and smart grid technology. more »Case Studies
Crowdsourcing car design. A risk worth taking?
Can feedback gathered through consumer relations backfire on a brand?
The growing influence of mommy blogs within PR
The rising influence of mom bloggers have caused PR professionals to sit up and take note of their important role in the media. Learn how to approach this growing group of influencers.
Case Study: City of Kamloops - Tournament Capital Centre
The City of Kamloops approached Peak to organize a large-scale celebration to mark the official opening of a new, $23 million Tournament Capital Centre.
Case Study: Loden Hotel Anniversary Party
The Loden Hotel engaged Peak to plan and execute its two-year anniversary party in the Fall of 2010. Within one month, Peak coordinated an event that attracted more than 500 people, crowding three floors of the hotel, including its wrap-around roof-top terrace.
Case Study: TELUS International
TELUS International, the global arm of Canada's leading telecommunications company, contacted Peak in early 2010 to develop an online brand awareness campaign focused on customer service and smart grid technology.
Case Study: Grosvenor Americas
Grosvenor Americas, an international property development group, approached Peak's social media department to help increase attendance at an event it was hosting. As traditional methods of inviting guests had failed to generate enough attendees, Peak developed a unique strategy involving Eventbrite and Twitter.
Case Study: Canadian Cancer Society
In Spring 2010, the B.C. / Yukon chapter of the Canadian Cancer Society sought Peak's social media services for developing and promoting its first annual Daffodil Day fundraiser.
Case Study: Squamish Nation
In 2008, the Squamish Nation – a large and influential First Nations community – decided to redevelop one mile of waterfront near Vancouver. Peak worked with the Nation to develop a strategic communications plan focused on engaging the community and making them feel included in the redevelopment.
Case Study: WestPac LNG
In 2006, Peak worked with WestPac LNG to hold a public consultation open house featuring demonstrations and educational displays about the proposed Ridley Island LNG terminal.
Case Study: Canadian Air Transport Security Authority (CATSA)
Peak was hired by the Canadian Air Transport Security Authority (CATSA) to develop and produce a security training and information video for frontline employees of U.S. Airlines workers.
Case Study: Kamloops Airport Ltd.
In 2009, Peak was hired to create an educational program for the Kamloops Airport that would be suitable for Grade 5 students and their teachers wanting a curriculum-supportive first-hand glimpse into how an airport operates.
Case Study: City of Trail
For the last eight years, Peak Communicators has provided the City of Trail Promotions Committee with ongoing communications strategies, writing and media relations support.
Case Study: Kryton International
Since 2008, Peak has worked closely with Kryton International Inc., a concrete waterproofing company based in Vancouver, to help tackle their writing needs. One of the key areas of Peak involvement has been redesigning, writing and editing content for the company's magazine, Krystol Magazine.
Case Study: Paradise Trails
In April 2008, Peak began working with TriCity Equities to promote an equestrian community in the District of Squamish called Paradise Trails. For the development to move forward, the development team had to go through a rezoning process and public hearing.
Case Study: Coast Capital Savings
Coast Capital Savings sought to raise awareness about their new mortgage product and looked to Peak to develop a brand-reflective strategic PR campaign.
Case Study: Quattro / Tien Sher
When Peak heard its client's real estate development in Surrey – Quattro – was on fire, Peak's team immediately travelled to the scene. Assisting with on-site media relations and issues management, Peak liaised with the distraught developer, fire department, RCMP, Salvation Army, neighbours and concerned buyers as well as organized multiple impromptu news conferences.
Case Study: Heffel Fine Art
Since 1999, Heffel Fine Art Auction House and Peak partner Ross Sullivan worked together to raise awareness of Heffel's bi-annual live art auctions.
Case Study: Theatre Under the Stars
Iconic outdoor Vancouver theatre production, Theatre Under the Stars (TUTS), looked to Peak Communicators in 2010 to help increase its visibility in the public and media. Peak implemented an aggressive media relations campaign, engaging stakeholders through news stories, blog posts, feature articles, reviews, television and radio programs.
