The Peak Communicators team works with clients in a variety of industries, assisting them to fulfill their diverse needs and goals. Below is how we’ve put our services into practice for a handful of our clients.
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Back in April, a memo from Gordon Fisher, Postmedia’s Pacific Newspaper Group president and publisher, leaked to the public. The memo spoke of voluntary buyouts at the Vancouver Sun and the Province. The buyouts would be followed by forced layoffs. In stark terms he laid out the future of the newsroom: “If there is anyone left who truly believes we can wait this out, or rely on ‘hope’, you are not mindful of reality,” Fisher wrote.
Peak has had a successful and ongoing partnership with RAMMP Hospitality Brands for the past several years. Originally engaged to secure media coverage for RAMMP Hospitality in local and national business media, Peak continues to support the objectives of the management group through strategic media relations for RAMMP Hospitality brands, MR. MIKES and The Pantry.
Recently, Peak client Pacific Blue Cross launched an innovative free online tool called the Pharmacy Compass. The tool helps consumers find better prices for their medications by comparing drug costs and dispensing fees at pharmacy locations across B.C.
The Loden Hotel engaged Peak to plan and execute its two-year anniversary party in the Fall of 2010. Within one month, Peak coordinated an event that attracted more than 500 people, crowding three floors of the hotel, including its wrap-around roof-top terrace.
TELUS International, the global arm of Canada's leading telecommunications company, contacted Peak in early 2010 to develop an online brand awareness campaign focused on customer service and smart grid technology.
Grosvenor Americas, an international property development group, approached Peak's social media department to help increase attendance at an event it was hosting. As traditional methods of inviting guests had failed to generate enough attendees, Peak developed a unique strategy involving Eventbrite and Twitter.
In Spring 2010, the B.C. / Yukon chapter of the Canadian Cancer Society sought Peak's social media services for developing and promoting its first annual Daffodil Day fundraiser.
In 2006, Peak worked with WestPac LNG to hold a public consultation open house featuring demonstrations and educational displays about the proposed Ridley Island LNG terminal.
Peak was hired by the Canadian Air Transport Security Authority (CATSA) to develop and produce a security training and information video for frontline employees of U.S. Airlines workers.
For the last eight years, Peak Communicators has provided the City of Trail Promotions Committee with ongoing communications strategies, writing and media relations support.
Coast Capital Savings sought to raise awareness about their new mortgage product and looked to Peak to develop a brand-reflective strategic PR campaign.
When Peak heard its client's real estate development in Surrey – Quattro – was on fire, Peak's team immediately travelled to the scene. Assisting with on-site media relations and issues management, Peak liaised with the distraught developer, fire department, RCMP, Salvation Army, neighbours and concerned buyers as well as organized multiple impromptu news conferences.
Since 1999, Heffel Fine Art Auction House and Peak partner Ross Sullivan worked together to raise awareness of Heffel's bi-annual live art auctions.
Iconic outdoor Vancouver theatre production, Theatre Under the Stars (TUTS), looked to Peak Communicators in 2010 to help increase its visibility in the public and media. Peak implemented an aggressive media relations campaign, engaging stakeholders through news stories, blog posts, feature articles, reviews, television and radio programs.