Archive for the ‘PR / Public Relations’ Category

Peak has been announced as finalists in the 2013 Ragan PR Daily Awards. Ragan’s awards are regarded as some of the most prestigious in the PR and communications industry worldwide. They recognize excellence in employee communications, corporate, nonprofit and agency PR and marketing, social media and digital PR, executive communications, health care PR and marketing.

The morning after the much anticipated B.C. election, Chris Olsen, Peak’s Kelowna-based senior consultant, and Bill Tieleman, owner of West Star Communications and political columnist, aired live on Phil Johnson’s AM 1150 Early Edition show to discuss the election results.

Peak is looking for a hardworking and enthusiastic Account Executive to join its expanding team in Vancouver.

Reporting to the Account Director, the Account Executive will contribute to the day-to-day tactics of various fast-paced and exciting accounts.

Are you a PR-savvy social media expert with a taste for agency life? If so, step right up! Peak is hiring a part-time Social Media Director to oversee our in-house department and play a fundamental role in securing new business through marketing, responding to RFPs and networking.

Peak has been ranked as the largest locally-owned PR firm in B.C. and the overall fifth biggest PR firm in the province for the third year running in BIV’s annual list.

Peak has had a successful and ongoing partnership with RAMMP Hospitality Brands for the past several years. Originally engaged to secure media coverage for RAMMP Hospitality in local and national business media, Peak continues to support the objectives of the management group through strategic media relations for RAMMP Hospitality brands, MR. MIKES and The Pantry.

Lululemon has been lampooned online and in the media recently for its product recall of “too sheer” women’s yoga pants, but from a PR perspective they have handled the situation in textbook fashion.

As communications professionals we must always be thinking about our company or client’s bottom line and how our strategies and tactics are maximizing value, satisfying the agreed-upon objectives and earning the right results. So how does content marketing fit into that?

Journalists are busy people so why not make their lives a little easier? Recently Peak strategically packaged a pitch to the Financial Post that included advice from various experts on the same topic.

Recently, Peak client Pacific Blue Cross launched an innovative free online tool called the Pharmacy Compass. The tool helps consumers find better prices for their medications by comparing drug costs and dispensing fees at pharmacy locations across B.C.