Archive for the ‘Pitching’ Category

How are journos, PRs and publishers using digital-platform storytelling to adapt business models to their respective platforms? Check out what three key social innovators had to say on the subject and why it’s important your business leverage the very same tools for better results.

Journalists are busy people so why not make their lives a little easier? Recently Peak strategically packaged a pitch to the Financial Post that included advice from various experts on the same topic.

#peaklines: Caya, Harrison Hot Springs, Resort, TUTS, Mission School District.

Recent #PeakLines for Able Auctions, Caya & Ford

Categorizing for organization – not for interaction

Does content remain king in 2012? What’s the best way to reach media? Will the public pay to read story exclusives? Here’s our list of what will trend in PR in the next 12 months.

3 things I learnt from NY Times David Pogue’s pitching seminar including how to be human.

Pitching isn’t easy. Journalists can be rude, your story can be less than newsworthy and your ego can take a beating. But have no fear, you have a secret weapon: persistence.

One of the most effective PR tools is neither a media list service nor a social media app. It’s the phone – tried, true and critical to the success of any campaign.