April 17th, 2013 by SophieTupper
How are journos, PRs and publishers using digital-platform storytelling to adapt business models to their respective platforms? Check out what three key social innovators had to say on the subject and why it’s important your business leverage the very same tools for better results.
January 11th, 2013 by AmandaMunro
Journalists are busy people so why not make their lives a little easier? Recently Peak strategically packaged a pitch to the Financial Post that included advice from various experts on the same topic.
June 27th, 2012 by NatashaNetschay Davies
#peaklines: Caya, Harrison Hot Springs, Resort, TUTS, Mission School District.
May 15th, 2012 by NatashaNetschay Davies
Recent #PeakLines for Able Auctions, Caya & Ford
February 20th, 2012 by MichelleSeto
Categorizing for organization – not for interaction
December 21st, 2011 by CharlotteSherry
Does content remain king in 2012? What’s the best way to reach media? Will the public pay to read story exclusives? Here’s our list of what will trend in PR in the next 12 months.
August 8th, 2011 by LianneElias
3 things I learnt from NY Times David Pogue’s pitching seminar including how to be human.
April 20th, 2011 by JennCurrie
Pitching isn’t easy. Journalists can be rude, your story can be less than newsworthy and your ego can take a beating. But have no fear, you have a secret weapon: persistence.
April 8th, 2011 by KurtHeinrich
One of the most effective PR tools is neither a media list service nor a social media app. It’s the phone – tried, true and critical to the success of any campaign.