Archive for the ‘News’ Category

Avoiding the impossible situation

April 10th, 2014 by ChrisOlsen

The day before he was to be introduced as the next Vancouver Canucks president of hockey operations, Trevor Linden says he was put in an impossible situation during a live TV interview.

Editing vs. proofreading

April 4th, 2014 by MalkaAujla

For many of us, editing and proofreading go hand in hand. It’s true both tools are essentially used to improve your written work, but each tool has different purposes which, when used separately, can improve your writing in more ways than one.

Anatomy of a viral campaign

March 28th, 2014 by MichaelLowry

Between late 2011 and the Fall of 2013, one of the internet’s great mysteries was what, or who, was behind @Horse_ebooks. The Twitter account read like a spambot created to drive traffic to an ecommerce site selling self-help books. Twitter bots are often programmed to grab snippets of text from various online sources and post them on their stream to mimic human tweets. (Spambots currently generate 24 per cent of all posts on Twitter and there are 15 million bot accounts on Facebook.)

This week we were excited to learn we made the finalist list for Ragan’s 2013 Employee Internal Communications Awards. Peak was one of five finalist companies selected under the “Best Health/Fitness Program” category for our innovative health and fitness month that took place in October 2013.

Kelowna seminar: Making communications work for you

March 17th, 2014 by AlynEdwards

Peak Communicators is partnering with the Kelowna Chamber of Commerce to host two half-day seminars on building, enhancing and protecting your reputation through strong communications initiatives.

Social Media is THE Customer Service Tool

March 14th, 2014 by SophieTupper

Customers are more empowered today than ever before as the accessibility, immediacy and globalized nature of social media infrastructure prevails.. If your customers are dissatisfied in any capacity, you better believe that your “shortcomings” will appear in the Twitterverse, Blogosphere and Facebookontinent. It truly is a small e-world, after all.

Celebrating International Women’s Day

March 7th, 2014 by CharlotteSherry

Tomorrow, March 8th 2014, marks International Women’s Day, a great time to look at how women in Canada are doing in the PR industry.

Do you work for a company with great story to tell, but doesn’t have the know-how to share it? You aren’t alone. Most company executives are inundated with more day-to-day priorities than they can handle already – leaving little-to-no time to consider how they look from a public’s perspective. The companies that have already realized they need PR are probably your biggest competitors.

Science and tech PR: How to find your story

February 19th, 2014 by StephanieOrford

Science can be difficult to understand — at least that’s what people often think. Though many of the world’s most groundbreaking changes come from the fields of science and technology, these stories can be the most difficult to tell.

Getting your company message right

January 31st, 2014 by AlynEdwards

Peak Communicators was recently engaged by a well-established successful Canadian-based company selling internationally. The management group was in a quandary: they no longer knew who they were and where they fit in the marketplace. The capable managers felt the company’s culture had gone flat, its messages were out of date and they were drifting.