March 7th, 2014 by CharlotteSherry
Tomorrow, March 8th 2014, marks International Women’s Day, a great time to look at how women in Canada are doing in the PR industry.
March 3rd, 2014 by AmandaMunro
Do you work for a company with great story to tell, but doesn’t have the know-how to share it? You aren’t alone. Most company executives are inundated with more day-to-day priorities than they can handle already – leaving little-to-no time to consider how they look from a public’s perspective. The companies that have already realized they need PR are probably your biggest competitors.
February 19th, 2014 by StephanieOrford
Science can be difficult to understand — at least that’s what people often think. Though many of the world’s most groundbreaking changes come from the fields of science and technology, these stories can be the most difficult to tell.
January 31st, 2014 by AlynEdwards
Peak Communicators was recently engaged by a well-established successful Canadian-based company selling internationally. The management group was in a quandary: they no longer knew who they were and where they fit in the marketplace. The capable managers felt the company’s culture had gone flat, its messages were out of date and they were drifting.
January 21st, 2014 by RossSullivan
Since the Vancouver Canucks’ coach John Tortorella lost it going after Calgary Flames’ coach Bob Hartley on Hockey Night in Canada last weekend, it has been a field day for sports commentators and the water cooler topic for hockey fans.
January 16th, 2014 by ChrisOlsen
It’s the goal of every PR professional to get a good headline. In the case of bad news, the goal is to avoid the cringe-worthy one. The cringe-worthy headline is even worse when it’s a self-inflicted wound, based on an actual quotation.
January 10th, 2014 by SaraMcCormick
Prior to undertaking a new communications project, many company executives will consider whether to outsource the work to an external team or complete the task in-house. While there is no one right answer, the good news is that companies can both outsource to a communications agency and draw upon their in-house communications team. In fact, often the best results eventuate from the combined skills, knowledge and unique specialisms that exist in mixed teams.
January 3rd, 2014 by MichelleLam
Significant developments in technology and media shifted the PR landscape in 2013. Although this ever-changing world will always keep us on our toes, here is a list of PR trends, tactics and best practices that we can expect to come down the pipeline this year…
December 27th, 2013 by MalkaAujla
As PR professionals, we manage the reputations of our clients on a daily basis. But, in the process, we must not forget about our own individual reputations.
December 19th, 2013 by CharlotteSherry
Christmas is a wonderful time of year. The wine flows, mince pies are in abundance and parties become the norm during the working week. Yet for those PRs willing to work hard throughout silly season, there are rewards – and not just from Santa – for their efforts. So how do you capitalize on Christmas from a publicity perspective? Here are some suggestions: