Archive for the ‘News’ Category

The Terms for Being a Great Leader

March 3rd, 2015 by ClareHamilton-Eddy

For those regulars on the Peak blog, you’ll recall that, towards the end of last year, we shared some tips from the Art of Leadership conference.

There were a lot of key takeaways that day so here are a few more to consider when looking at how you can be a more effective and inspirational leader (or start working towards becoming one).

Sweating for the wrong reasons

February 27th, 2015 by PEAK

Bikram Yoga founder, Bikram Choudhury, is currently facing six U.S. civil law suits for rape or sexual assault, including a recent case filed by a Vancouver woman. The reputation of Choudhury and his multimillion dollar, trademarked empire have a lot to lose, and so do the 29 Bikram Yoga franchises in B.C. How can local Bikram Yoga studio owners confront the reputation crisis of their founder and namesake?

For the second year in a row, we’ve been named as a finalist for the best health/fitness program in Ragan’s 2014 Employee Communications Awards!

Ragan PR Awards

The International Ragan Communications awards accept entries from across the globe. From an abundance of top-tier entries, Peak’s was chosen by the judges to be one of six finalists.

For that reason, we’re proud to even be recognized. The award winners are to be announced in late March – consider our fingers crossed until then (all positive vibes appreciated)!

Don’t scoop yourself

February 13th, 2015 by StephanieOrford

When it comes to releasing your news, timing and distribution channels are everything. Not heeding them could lead to disastrous communications consequences. To understand why, you need to know how journalists think and what they’re looking for.

Having the right spokesperson can really make or break your story, your cause, and in some cases, your company. It’s crucial to think about who is representing your brand to make sure the messaging is clear, concise, and powerful.


This week, I was reminded of just how important the right spokesperson can be. I was working with the Alzheimer’s Society of British Columbia (ASBC) on media relations surrounding the city of New Westminster becoming the first in B.C. to train its councilors to be ‘Dementia-Friends’.

We Are Hiring! Digital PR Consultant

January 22nd, 2015 by PEAK

Looking for your next big challenge? We are in need of a hardworking and enthusiastic Digital Account Executive to join our expanding team in Vancouver. Reporting to the Vice President, the Digital Account Executive will contribute to the day-to-day tactics of various fast-paced and exciting digital and social media accounts.

Reporting and PR do not mix

January 9th, 2015 by ChrisOlsen

I was in the media for more than 30 years and the first rule is PR and journalism don’t mix. If you want to do PR, you leave journalism. Simple.

In 2011, I was a consumer reporter at CTV and was offered a job as Premier Christy Clark’s press secretary.

When I accepted the position I told CTV immediately, even though the job didn’t start for two weeks, and that brought my TV career to an abrupt end. My story for that night was cancelled; I was allowed to thank all the great people I worked with, clean out my desk and record a 20 second thank you to viewers.

The Powerful Vaccine against the Bad News Flu

December 4th, 2014 by ChrisOlsen

People often think of public relations only in marketing terms. How can we use PR to build our brand? If they don’t see an immediate payoff, they say why should we bother? They are missing the link between positive PR and saving the brand during a crisis. Positive PR is like getting a flu shot, it won’t guarantee you don’t get the bad news flu, but it will make the symptoms less severe.

Ghomeshi media crisis: peeling back the layers of truth

November 4th, 2014 by RossSullivan

Layers of truth have defined every crisis I have been involved with during my 15 years in public relations. While it seems obvious that a client would recount their story fully when first meeting with the team they’ve hired to help them, in my experience that has not always been the case. I’ve learned that people often ‘forget’ major details, and it can take a few days or longer for all the information to come out. Indeed, in some cases it never does.

50 Shades of Ghomeshi

October 30th, 2014 by RossSullivan

For the last three days the biggest water cooler topic across the country has been CBC’s firing of Jian Ghomeshi. Ghomeshi‘s $55-million lawsuit and the numerous allegations about Ghomeshi’s violent sexual behavior, lead many to conclude that he will never work in the media again. Most people are wondering: “Who would hire him?”