Archive for the ‘News’ Category

Bell Media CEO Kevin Crull has to go. Wendy Freeman, president of CTV News, must go too.

How can viewers of Canada’s largest private broadcaster have confidence in this news source when the owner dictates how news is covered and the head of news allowed it fearing for her job? In an unprecedented statement from Canada’s broadcast regulator, the CEO of Bell Media which owns CTV was lambasted for meddling in news coverage.

Kickstarter: online dating for companies

March 20th, 2015 by SaraMcCormick

Until recently, my experience with Kickstarter was fairly limited—I loosely understood it as a fundraising platform for companies or projects. So when one of my for-profit clients announced they were launching a new product via a Kickstarter campaign, and needed extensive PR support to get more “backers” (campaign supporters who donate funds in exchange for a product or service) to reach their fundraising goal, I knew I had my work cut out for me.

Changing Habits Through Leadership

March 16th, 2015 by ClareHamilton-Eddy

In this final post of our leadership series, we outline what Art of Leadership speaker Charles Duhigg discussed in relation to the power of habit. In particular, he explored how leadership can improve and change habits.

Duhigg informed the room that, according to recent research he’d seen, 45% of what we do is habit. He explained the habit loop, emphasising the importance of reward in forming habits.

Leadership Lessons from an Olympic Medallist

March 10th, 2015 by ClareHamilton-Eddy

To follow-on from last week’s blog post exploring leadership qualities and approaches in more detail, I wanted to share key Art of Leadership takeaways from five-time Olympic medalist, Hayley Wickenheiser. Hayley gave an inspiring and entertaining talk which had everyone in the audience captivated. In particular, it was a good reminder that great leaders can be found everywhere – not just in the corporate world.

Thanks for celebrating 12 years with us!

March 6th, 2015 by LeahMurphy

This past Wednesday marked 12 incredible years of Peak Communicators. It was great gathering with our friends in the media and past, present and potential clients to celebrate with a sparkling wine tasting, live music and lots of delicious food!

If you weren’t able to join us for all of the festivities the other night, check out these photos collected from “#Peak12” for a taste of the fun.

Thank you to all who attended – support like yours has been what has helped our company flourish for over a decade. We can’t wait to see what the next 12 years has in store!

The Terms for Being a Great Leader

March 3rd, 2015 by ClareHamilton-Eddy

For those regulars on the Peak blog, you’ll recall that, towards the end of last year, we shared some tips from the Art of Leadership conference.

There were a lot of key takeaways that day so here are a few more to consider when looking at how you can be a more effective and inspirational leader (or start working towards becoming one).

Sweating for the wrong reasons

February 27th, 2015 by PEAK

Bikram Yoga founder, Bikram Choudhury, is currently facing six U.S. civil law suits for rape or sexual assault, including a recent case filed by a Vancouver woman. The reputation of Choudhury and his multimillion dollar, trademarked empire have a lot to lose, and so do the 29 Bikram Yoga franchises in B.C. How can local Bikram Yoga studio owners confront the reputation crisis of their founder and namesake?

For the second year in a row, we’ve been named as a finalist for the best health/fitness program in Ragan’s 2014 Employee Communications Awards!

Ragan PR Awards

The International Ragan Communications awards accept entries from across the globe. From an abundance of top-tier entries, Peak’s was chosen by the judges to be one of six finalists.

For that reason, we’re proud to even be recognized. The award winners are to be announced in late March – consider our fingers crossed until then (all positive vibes appreciated)!

Don’t scoop yourself

February 13th, 2015 by StephanieOrford

When it comes to releasing your news, timing and distribution channels are everything. Not heeding them could lead to disastrous communications consequences. To understand why, you need to know how journalists think and what they’re looking for.

Having the right spokesperson can really make or break your story, your cause, and in some cases, your company. It’s crucial to think about who is representing your brand to make sure the messaging is clear, concise, and powerful.


This week, I was reminded of just how important the right spokesperson can be. I was working with the Alzheimer’s Society of British Columbia (ASBC) on media relations surrounding the city of New Westminster becoming the first in B.C. to train its councilors to be ‘Dementia-Friends’.