Archive for the ‘News’ Category

Peak has been announced as finalists in the 2013 Ragan PR Daily Awards. Ragan’s awards are regarded as some of the most prestigious in the PR and communications industry worldwide. They recognize excellence in employee communications, corporate, nonprofit and agency PR and marketing, social media and digital PR, executive communications, health care PR and marketing.

The morning after the much anticipated B.C. election, Chris Olsen, Peak’s Kelowna-based senior consultant, and Bill Tieleman, owner of West Star Communications and political columnist, aired live on Phil Johnson’s AM 1150 Early Edition show to discuss the election results.

Peak is looking for a hardworking and enthusiastic Account Executive to join its expanding team in Vancouver.

Reporting to the Account Director, the Account Executive will contribute to the day-to-day tactics of various fast-paced and exciting accounts.

Are you a PR-savvy social media expert with a taste for agency life? If so, step right up! Peak is hiring a part-time Social Media Director to oversee our in-house department and play a fundamental role in securing new business through marketing, responding to RFPs and networking.

How are journos, PRs and publishers using digital-platform storytelling to adapt business models to their respective platforms? Check out what three key social innovators had to say on the subject and why it’s important your business leverage the very same tools for better results.

Peak has been ranked as the largest locally-owned PR firm in B.C. and the overall fifth biggest PR firm in the province for the third year running in BIV’s annual list.

Lululemon has been lampooned online and in the media recently for its product recall of “too sheer” women’s yoga pants, but from a PR perspective they have handled the situation in textbook fashion.

As communications professionals we must always be thinking about our company or client’s bottom line and how our strategies and tactics are maximizing value, satisfying the agreed-upon objectives and earning the right results. So how does content marketing fit into that?

Leveraging media coverage of controversial socio-economic issues can be risky business for any PR or client but sometimes it pays off, and when it does the results can be incredible.

Peak is a decade old! Last night Peak marked 10 years in the Vancouver PR market with a birthday bash at O-Lounge on Alberni, toasting a new decade with friends and colleagues.