December 4th, 2014 by ChrisOlsen
People often think of public relations only in marketing terms. How can we use PR to build our brand? If they don’t see an immediate payoff, they say why should we bother? They are missing the link between positive PR and saving the brand during a crisis. Positive PR is like getting a flu shot, it won’t guarantee you don’t get the bad news flu, but it will make the symptoms less severe.
November 4th, 2014 by RossSullivan
Layers of truth have defined every crisis I have been involved with during my 15 years in public relations. While it seems obvious that a client would recount their story fully when first meeting with the team they’ve hired to help them, in my experience that has not always been the case. I’ve learned that people often ‘forget’ major details, and it can take a few days or longer for all the information to come out. Indeed, in some cases it never does.
October 30th, 2014 by RossSullivan
For the last three days the biggest water cooler topic across the country has been CBC’s firing of Jian Ghomeshi. Ghomeshi‘s $55-million lawsuit and the numerous allegations about Ghomeshi’s violent sexual behavior, lead many to conclude that he will never work in the media again. Most people are wondering: “Who would hire him?”
October 23rd, 2014 by ClareHamilton-Eddy
In this second leadership post that explores some of the key takeaways from The Art of Leadership conference last month, I’m going to shift the focus away from New York City and Rudy Giuliani’s leadership principles and focus on the power of pictures.
I have to confess that several people have recommended Dan Roam’s The Back of a Napkin to me. In fact, I went so far as to buy the book last year. But it remained unread on my shelf, having taken second place to life. Newly-inspired by Dan’s talk on the power of pictures, it has been promoted to my bedside table in the hope that I’ll soon never have to communicate through text again.
October 9th, 2014 by ClareHamilton-Eddy
Last week, I had the fortune of attending the Art of Leadership conference here in Vancouver. An interesting, insightful and inspiring one-day event, it featured an impressive line-up that included Rudy Giuliani, Hayley Wickenheiser, Charles Duhugg, Dan Roam and Dr. Vince Molinaro. Given the sheer volume of information presented and exchanged at the conference, I though it best to share the key learnings from each speaker in a series of blog posts to be published in the coming weeks.
September 5th, 2014 by SaraMcCormick
Building a company image or brand profile is no easy task: competition is tough and consumers are sales-savvy and cynical. While it’s natural for companies to want to promote their product or service, some methods are more effective than others. As an independent public relations agency, we act as the extended arm for many in-house marketing teams. Though we have a common goal of increasing exposure and building a positive public image for the company, we often go about it a slightly different way.
August 22nd, 2014 by AlynEdwards
I was called by BCBusiness magazine writer, Kristen Hilderman, with the question: Does every company need to know how to communicate in a crisis?
The short answer is yes. Any company or organization can face a crisis requiring them work with the speed of social media to protect their reputation. Once a worst case scenario hits, the scramble is on to do and say the right things.
July 30th, 2014 by MichaelLowry
When Google first introduced Glass there was palpable excitement in the marcom industry. Mobile had become a real boon for companies who understood the inherent social strengths of the new platform and Glass promised to take social to the next level. Many thought Glass would finally usher in marketing’s holy grail: augmented reality. Two years in and the Glass has definitely tarnished users have been assaulted in public for wearing Glass, you can buy them on Craigslist for less than market cost and the term “glasshole” has entered our vocabulary. All this before the product has officially been released.
July 11th, 2014 by StephanieOrford
So it’s your company’s birthday.
Today is your opportunity to indulge, have some cake and show your fans/guests/customers your true colours.
July 2nd, 2014 by LeahMurphy
When we share on social channels like Twitter, Facebook and Instagram, we know our posts will be broadcast to either the public or to a list of followers we have approved. Emails, however, we often assume are private.