Archive for the ‘News’ Category

We Are Hiring! Digital Account Executive

January 22nd, 2015 by PEAK

Looking for your next big challenge? We are in need of a hardworking and enthusiastic Digital Account Executive to join our expanding team in Vancouver. Reporting to the Vice President, the Digital Account Executive will contribute to the day-to-day tactics of various fast-paced and exciting digital and social media accounts.

Reporting and PR do not mix

January 9th, 2015 by ChrisOlsen

I was in the media for more than 30 years and the first rule is PR and journalism don’t mix. If you want to do PR, you leave journalism. Simple.

In 2011, I was a consumer reporter at CTV and was offered a job as Premier Christy Clark’s press secretary.

When I accepted the position I told CTV immediately, even though the job didn’t start for two weeks, and that brought my TV career to an abrupt end. My story for that night was cancelled; I was allowed to thank all the great people I worked with, clean out my desk and record a 20 second thank you to viewers.

The Powerful Vaccine against the Bad News Flu

December 4th, 2014 by ChrisOlsen

People often think of public relations only in marketing terms. How can we use PR to build our brand? If they don’t see an immediate payoff, they say why should we bother? They are missing the link between positive PR and saving the brand during a crisis. Positive PR is like getting a flu shot, it won’t guarantee you don’t get the bad news flu, but it will make the symptoms less severe.

Ghomeshi media crisis: peeling back the layers of truth

November 4th, 2014 by RossSullivan

Layers of truth have defined every crisis I have been involved with during my 15 years in public relations. While it seems obvious that a client would recount their story fully when first meeting with the team they’ve hired to help them, in my experience that has not always been the case. I’ve learned that people often ‘forget’ major details, and it can take a few days or longer for all the information to come out. Indeed, in some cases it never does.

50 Shades of Ghomeshi

October 30th, 2014 by RossSullivan

For the last three days the biggest water cooler topic across the country has been CBC’s firing of Jian Ghomeshi. Ghomeshi‘s $55-million lawsuit and the numerous allegations about Ghomeshi’s violent sexual behavior, lead many to conclude that he will never work in the media again. Most people are wondering: “Who would hire him?”

Art of Leadership Series: The Power of Pictures

October 23rd, 2014 by ClareHamilton-Eddy

In this second leadership post that explores some of the key takeaways from The Art of Leadership conference last month, I’m going to shift the focus away from New York City and Rudy Giuliani’s leadership principles and focus on the power of pictures.

I have to confess that several people have recommended Dan Roam’s The Back of a Napkin to me. In fact, I went so far as to buy the book last year. But it remained unread on my shelf, having taken second place to life. Newly-inspired by Dan’s talk on the power of pictures, it has been promoted to my bedside table in the hope that I’ll soon never have to communicate through text again.

The Art of Leadership Series

October 9th, 2014 by ClareHamilton-Eddy

Last week, I had the fortune of attending the Art of Leadership conference here in Vancouver. An interesting, insightful and inspiring one-day event, it featured an impressive line-up that included Rudy Giuliani, Hayley Wickenheiser, Charles Duhugg, Dan Roam and Dr. Vince Molinaro. Given the sheer volume of information presented and exchanged at the conference, I though it best to share the key learnings from each speaker in a series of blog posts to be published in the coming weeks.

Building a company image or brand profile is no easy task: competition is tough and consumers are sales-savvy and cynical. While it’s natural for companies to want to promote their product or service, some methods are more effective than others. As an independent public relations agency, we act as the extended arm for many in-house marketing teams. Though we have a common goal of increasing exposure and building a positive public image for the company, we often go about it a slightly different way.

I was called by BCBusiness magazine writer, Kristen Hilderman, with the question: Does every company need to know how to communicate in a crisis?

The short answer is yes. Any company or organization can face a crisis requiring them work with the speed of social media to protect their reputation. Once a worst case scenario hits, the scramble is on to do and say the right things.

Are you ready to adopt (a new digital platform)?

July 30th, 2014 by MichaelLowry

When Google first introduced Glass there was palpable excitement in the marcom industry. Mobile had become a real boon for companies who understood the inherent social strengths of the new platform and Glass promised to take social to the next level. Many thought Glass would finally usher in marketing’s holy grail: augmented reality. Two years in and the Glass has definitely tarnished  users have been assaulted in public for wearing Glass, you can buy them on Craigslist for less than market cost and the term “glasshole” has entered our vocabulary. All this before the product has officially been released.