Archive for the ‘News’ Category

How to celebrate the company birthday in style

July 11th, 2014 by StephanieOrford

So it’s your company’s birthday.

Today is your opportunity to indulge, have some cake and show your fans/guests/customers your true colours.

Email etiquette 101

July 2nd, 2014 by LeahMurphy

When we share on social channels like Twitter, Facebook and Instagram, we know our posts will be broadcast to either the public or to a list of followers we have approved. Emails, however, we often assume are private.

Five ways to stay creative

June 20th, 2014 by MalkaAujla

One of the main lessons I’ve learned about being in a professional career is to avoid falling into a rut. You know — doing the same thing every day and keeping up with a tired routine, thereby letting you slowly evolve into a mindless being that stands out as much as white paint. This is even worse when you’re a PR professional because you start losing your competitive edge.

Did you know that 8 in 10 internet users trust information and advice they get from bloggers, and that 6 in 10 have made a purchase based on a blogger’s recommendation? What if I told you that 63 per cent of consumers are more likely to be influenced toward purchase by a blog than a magazine?

In another era, before personal computers and email, when I was just out of school, letters and resumés were different.

When a well-respected newspaper reporter at a major paper says he received “the saddest press release I’ve ever seen,” it’s definitely worth looking into.

A reporter called and started asking questions. I knew the answers and was well into giving information on behalf of the client when it hit me: I’m not authorized to be this company’s spokesperson! As a communications consultant for this client I was empowered to provide information – send out pre-authorized backgrounders, fact sheets, news releases. But I was not authorized to speak on behalf of the company. I stopped in mid-sentence.

Terrorism Jokes: The Latest Social Media Faux Pas

April 25th, 2014 by MichelleLam

Most companies have a solid communications plan to manage crises when they arise, but many companies do not take into account the importance of social media in their crisis management strategy. The latest and rather disturbing trend on Twitter highlights the need to include protocols for digital media in crisis communications.

We are hiring!

April 17th, 2014 by PEAK

Peak Communicators Ltd. is looking for a hardworking and enthusiastic Social Media Account Executive to join its expanding team in Vancouver. Reporting to the Vice President, the Social Media Account Executive will contribute to the day-to-day tactics of various fast-paced and exciting digital and social media accounts.

Avoiding the impossible situation

April 10th, 2014 by ChrisOlsen

The day before he was to be introduced as the next Vancouver Canucks president of hockey operations, Trevor Linden says he was put in an impossible situation during a live TV interview.