November 25th, 2013 by AmandaMunro
Dubbed “Silicon Valley North,” Vancouver’s tech talent pool has begun to rival that of Silicon Valley. Dozens of successful tech companies have seen multi-million dollar profits in the past year and that number is only predicted to head in one direction: straight up. Tech companies are some of Vancouver’s fastest growing companies, claiming 25 of the top 60 spots in Profit Guide’s 2013 Regional Rankings and a fifth of the spots in Deloitte’s Technology Fast 50 released this past week. Why do some tech start-up companies break into the market successfully, others crash and burn or, worse, silently slip away into the smouldering tech graveyard?
November 12th, 2013 by MichaelLowry
On a recent edition of On the Media, there was an interesting discussion on the record-breaking viewership numbers of the Breaking Bad finale. The show drew 10.3 million live viewers. A couple weeks later The Walking Dead attracted more than 16 million viewers for the first episode of its fourth season. That is more viewers in the 18 to 49 age demographic than any NFL game this season. In an era of torrents, Netflix and PVRs, these are impressive numbers for cable drama.
November 4th, 2013 by SophieTupper
I attended a great AIM event last week featuring social guru, @jaimestein. Like many, Jaime believes that #socialcurrency is earned by building trust through transparency. This concept is not new or groundbreaking, but it’s essential, and some brands still fail at this seemingly basic task. The fundamental component to any social media policy is delivering the “wow” to your audience. This means acknowledging almost every comment, question and concern on social media publically so that it is visible to the world. For Jaime’s company, this approach solves 99 per cent of their issues publically, ensuring accountability while strengthening clients’ brand loyalty.
October 24th, 2013 by WebAdmin
In 2011, Ken Makovsky, President of Makovsky Integrated Communications was invited by Peak to present at the Canadian Public Relations Society (CPRS) breakfast in Vancouver, BC. He spoke about “Why the Golden Age of Public Relations is Within Reach,” and explored why he believed PR has a promising future.
October 23rd, 2013 by RossSullivan
Whether the task was a new business being launched, the number three firm in an industry aiming to be number one, or promoting an upcoming event, advertising is usually the first and biggest spend in an integrated marketing campaign. A decade ago, Public Relations was often forgotten. Not anymore. It is now widely accepted that “earned media” offers better value than advertising and carries a validated message since it is not the client telling their own story, it is delivered by a trusted media commentator. A newspaper article or TV news story is considered three to five times more powerful than an advertisement because of the credibility of the reporter delivering the story.
October 3rd, 2013 by StephanieOrford
It’s a textbook breakdown in communication, and in professional settings it can have disastrous consequences. The funny thing is, the solution to this problem is the easiest and most effective communications method out there, yet many people don’t do it: Follow up.
October 2nd, 2013 by PEAK
Mason Williams, a leading and independent PR agency in the UK, this week joined the global IPREX network and became the third new partner-firm IPREX has acquired in recent weeks. Last week, two PR agencies from Brazil and Jakarta also announced their partnership with IPREX. IPREX is a global network consisting of 60 independent PR firms that operate in 100 cities with more than 1500 professionals.
September 25th, 2013 by PEAK
As a proud partner of IPREX, a global network of 60 independent PR firms that operate in 72 cities with more than 1000 professionals, we are happy to announce the addition of Brazilian agency, Casa Da Noticia, and Jakarta-based strategic communication agency, Inke Maris & Associates. New IPREX partnerships such as these are exciting as they further boost our capacity to engage on a global scale and offer quality PR and communications services to international clients.
September 24th, 2013 by ClareHamilton-Eddy
Strategy. Possibly one of the most overused yet incorrectly used terms in business today. Drop the word strategy into discussions around the boardroom table and people start to listen. Not only does it sound good but it is often associated with seniority, experience and high-level thinking. All very impressive. But over the years, I’ve sat in countless business and communications meetings where the word is thrown around, prodded at, sometimes discussed but frequently avoided when you drill down into the substance of what is actually being said, or not said. Forget the elephant, strategy has become the beast in the room – the one that everyone is aware of but no-one quite knows what to do with.
September 9th, 2013 by SaraMcCormick
As with any industry, communications professionals must commit to continual learning and intelligence gathering to stay ahead of their game and remain “in the loop”. What was relevant six months ago may be old news today. Technology and social media have transformed the communications landscape as we once knew it and accelerated industry trends at an exponential rate. So how can you keep up?