Archive for the ‘News’ Category

How to write engaging articles in 7 steps

May 6th, 2015 by StephanieOrford

Communicating well in writing is one of the most important skills you can have, whether your job formally involves writing or not. At Peak we’re constantly striving to create engaging content for our clients: blog posts, white papers, reports, articles, tweets. The list goes on.

Once you know your purpose and audience, you need to get some words on the page. Here’s how.

“What we’ve got here is failure to communicate,” is the famous line from the 1967 Paul Newman movie Cool Hand Luke. It best sums up the Marathassa – Burrard Inlet oil spill and points to a critical failure we often see in a crisis. In planning for a crisis, organizations forget the importance of communication, not only in dealing with the crisis, but also when informing the public. They plan how to deploy resources and deal with the crisis internally, while often forgetting what exists outside of their organization.

How Peak Goes Green (Beyond Our Brand Colour Scheme)

April 22nd, 2015 by ColleenDunbar

Peak Communicators is a green office, and I mean that in both the literal and figurative sense. The walls are green, the carpet is green, our logo has green in it, as does some of our office supplies, and there are a few pieces of greenery around the office. Sometimes we also wear green.

On Sunday April 12th, 2015, Hillary Clinton finally announced her much anticipated run for presidency. When this news broke, the conversation did not seem to focus on her qualifications, her platform, or even the possibility that she may become America’s first female president; the chatter was all about her campaign logo.

Within hours, social media was ablaze with critiques and comparisons to her block-letter “H” with a red arrow running through it: some saying it resembled hospital signage, while others stated it looked like something created by a 10 year old on MS Paint.

The foundation of successful communication is clear writing. If you want your message to get across and be taken seriously you need to be clear.

Some people believe that in order to gain attention, their story needs to be BIG and that leads to exaggeration.

One year at CTV Vancouver, we were major offenders ourselves. We had to ban the term “parent’s worst nightmare” because we used it so often on our newscasts. It had become lazy shorthand for almost every story involving a child. A child’s serious life threatening illness was a parent’s worst nightmare. A child being bullied was also a parent’s worst nightmare. So too were a murdered child, injured child, a missing child, even a close call involving a child. It was unnecessary hype which detracted from the news rather than enhancing it. Our news had become a parent’s worst nightmare.

Keeping Your PR Toolbox Up-to-Date

March 31st, 2015 by EmilyKiloh

The public relations and social media landscapes are constantly changing and, sometimes, it’s hard to keep up. One way to help stay up-to-date with new techniques and tools is by learning from bright public relations and social media professionals around you. I recently attended a YVR PR Roundtable – a casual meet up group for public relations (PR) pros in Vancouver – and the crew introduced some interesting PR and social media tools that are worth sharing. Although there are many more uses for each tool listed below, I wanted to give an example of how each tool could be used in a PR campaign.

Bell Media CEO Kevin Crull has to go. Wendy Freeman, president of CTV News, must go too.

How can viewers of Canada’s largest private broadcaster have confidence in this news source when the owner dictates how news is covered and the head of news allowed it fearing for her job? In an unprecedented statement from Canada’s broadcast regulator, the CEO of Bell Media which owns CTV was lambasted for meddling in news coverage.

Kickstarter: online dating for companies

March 20th, 2015 by SaraMcCormick

Until recently, my experience with Kickstarter was fairly limited—I loosely understood it as a fundraising platform for companies or projects. So when one of my for-profit clients announced they were launching a new product via a Kickstarter campaign, and needed extensive PR support to get more “backers” (campaign supporters who donate funds in exchange for a product or service) to reach their fundraising goal, I knew I had my work cut out for me.

Changing Habits Through Leadership

March 16th, 2015 by ClareHamilton-Eddy

In this final post of our leadership series, we outline what Art of Leadership speaker Charles Duhigg discussed in relation to the power of habit. In particular, he explored how leadership can improve and change habits.

Duhigg informed the room that, according to recent research he’d seen, 45% of what we do is habit. He explained the habit loop, emphasising the importance of reward in forming habits.

Leadership Lessons from an Olympic Medallist

March 10th, 2015 by ClareHamilton-Eddy

To follow-on from last week’s blog post exploring leadership qualities and approaches in more detail, I wanted to share key Art of Leadership takeaways from five-time Olympic medalist, Hayley Wickenheiser. Hayley gave an inspiring and entertaining talk which had everyone in the audience captivated. In particular, it was a good reminder that great leaders can be found everywhere – not just in the corporate world.