Archive for the ‘News’ Category

The Art of Leadership Series

October 9th, 2014 by ClareHamilton-Eddy

Last week, I had the fortune of attending the Art of Leadership conference here in Vancouver. An interesting, insightful and inspiring one-day event, it featured an impressive line-up that included Rudy Giuliani, Hayley Wickenheiser, Charles Duhugg, Dan Roam and Dr. Vince Molinaro. Given the sheer volume of information presented and exchanged at the conference, I though it best to share the key learnings from each speaker in a series of blog posts to be published in the coming weeks.

Building a company image or brand profile is no easy task: competition is tough and consumers are sales-savvy and cynical. While it’s natural for companies to want to promote their product or service, some methods are more effective than others. As an independent public relations agency, we act as the extended arm for many in-house marketing teams. Though we have a common goal of increasing exposure and building a positive public image for the company, we often go about it a slightly different way.

I was called by BCBusiness magazine writer, Kristen Hilderman, with the question: Does every company need to know how to communicate in a crisis?

The short answer is yes. Any company or organization can face a crisis requiring them work with the speed of social media to protect their reputation. Once a worst case scenario hits, the scramble is on to do and say the right things.

Are you ready to adopt (a new digital platform)?

July 30th, 2014 by MichaelLowry

When Google first introduced Glass there was palpable excitement in the marcom industry. Mobile had become a real boon for companies who understood the inherent social strengths of the new platform and Glass promised to take social to the next level. Many thought Glass would finally usher in marketing’s holy grail: augmented reality. Two years in and the Glass has definitely tarnished  users have been assaulted in public for wearing Glass, you can buy them on Craigslist for less than market cost and the term “glasshole” has entered our vocabulary. All this before the product has officially been released.

How to celebrate the company birthday in style

July 11th, 2014 by StephanieOrford

So it’s your company’s birthday.

Today is your opportunity to indulge, have some cake and show your fans/guests/customers your true colours.

Email etiquette 101

July 2nd, 2014 by LeahMurphy

When we share on social channels like Twitter, Facebook and Instagram, we know our posts will be broadcast to either the public or to a list of followers we have approved. Emails, however, we often assume are private.

Five ways to stay creative

June 20th, 2014 by MalkaAujla

One of the main lessons I’ve learned about being in a professional career is to avoid falling into a rut. You know — doing the same thing every day and keeping up with a tired routine, thereby letting you slowly evolve into a mindless being that stands out as much as white paint. This is even worse when you’re a PR professional because you start losing your competitive edge.

Did you know that 8 in 10 internet users trust information and advice they get from bloggers, and that 6 in 10 have made a purchase based on a blogger’s recommendation? What if I told you that 63 per cent of consumers are more likely to be influenced toward purchase by a blog than a magazine?

In another era, before personal computers and email, when I was just out of school, letters and resumés were different.

When a well-respected newspaper reporter at a major paper says he received “the saddest press release I’ve ever seen,” it’s definitely worth looking into.