Archive for the ‘Media Relations’ Category

Peak has been announced as finalists in the 2013 Ragan PR Daily Awards. Ragan’s awards are regarded as some of the most prestigious in the PR and communications industry worldwide. They recognize excellence in employee communications, corporate, nonprofit and agency PR and marketing, social media and digital PR, executive communications, health care PR and marketing.

Peak has been ranked as the largest locally-owned PR firm in B.C. and the overall fifth biggest PR firm in the province for the third year running in BIV’s annual list.

Peak has had a successful and ongoing partnership with RAMMP Hospitality Brands for the past several years. Originally engaged to secure media coverage for RAMMP Hospitality in local and national business media, Peak continues to support the objectives of the management group through strategic media relations for RAMMP Hospitality brands, MR. MIKES and The Pantry.

“…we have to rethink our notions of identity and secrecy…Every byte left behind reveals information…” -General David Petraeus, March 2012, In-Q-Tel CEO Summit

#peaklines: Avigilon talks to the Globe & Mail, SFU engages BC Business Beat & Vancouver Sun

Sara MacIntyre’s “performance” at Globe 2012 last week provides a perfect example of what not to do.

Categorizing for organization – not for interaction

Can feedback gathered through consumer relations backfire on a brand?

Does content remain king in 2012? What’s the best way to reach media? Will the public pay to read story exclusives? Here’s our list of what will trend in PR in the next 12 months.

Will real time access to The Province’s morning news meeting make story pitching even more competitive?