Archive for the ‘Media Coverage’ Category

Peak has been announced as finalists in the 2013 Ragan PR Daily Awards. Ragan’s awards are regarded as some of the most prestigious in the PR and communications industry worldwide. They recognize excellence in employee communications, corporate, nonprofit and agency PR and marketing, social media and digital PR, executive communications, health care PR and marketing.

The morning after the much anticipated B.C. election, Chris Olsen, Peak’s Kelowna-based senior consultant, and Bill Tieleman, owner of West Star Communications and political columnist, aired live on Phil Johnson’s AM 1150 Early Edition show to discuss the election results.

Peak has been ranked as the largest locally-owned PR firm in B.C. and the overall fifth biggest PR firm in the province for the third year running in BIV’s annual list.

Peak has had a successful and ongoing partnership with RAMMP Hospitality Brands for the past several years. Originally engaged to secure media coverage for RAMMP Hospitality in local and national business media, Peak continues to support the objectives of the management group through strategic media relations for RAMMP Hospitality brands, MR. MIKES and The Pantry.

Journalists are busy people so why not make their lives a little easier? Recently Peak strategically packaged a pitch to the Financial Post that included advice from various experts on the same topic.

Recently, Peak client Pacific Blue Cross launched an innovative free online tool called the Pharmacy Compass. The tool helps consumers find better prices for their medications by comparing drug costs and dispensing fees at pharmacy locations across B.C.

In July 2012, Peak was approached by Great River Fishing Adventures to promote a 12-foot long, 1000-pound sturgeon caught by one of their customers on the Fraser River. They hoped for some media coverage.

Earned media adds zing to the Vancouver Giant’s integrated marketing campaign selling more than 7,000 tickets at Friday’s game

#peaklines: VMS Ventures, Telus International, Novo Textiles

#peaklines: Avigilon talks to the Globe & Mail, SFU engages BC Business Beat & Vancouver Sun