April 17th, 2013 by SophieTupper
How are journos, PRs and publishers using digital-platform storytelling to adapt business models to their respective platforms? Check out what three key social innovators had to say on the subject and why it’s important your business leverage the very same tools for better results.
March 28th, 2013 by CharlotteSherry
Lululemon has been lampooned online and in the media recently for its product recall of “too sheer” women’s yoga pants, but from a PR perspective they have handled the situation in textbook fashion.
March 27th, 2013 by SaraMcCormick
As communications professionals we must always be thinking about our company or client’s bottom line and how our strategies and tactics are maximizing value, satisfying the agreed-upon objectives and earning the right results. So how does content marketing fit into that?
January 11th, 2013 by AmandaMunro
Journalists are busy people so why not make their lives a little easier? Recently Peak strategically packaged a pitch to the Financial Post that included advice from various experts on the same topic.
November 19th, 2012 by MichaelLowry
“…we have to rethink our notions of identity and secrecy…Every byte left behind reveals information…” -General David Petraeus, March 2012, In-Q-Tel CEO Summit
June 28th, 2012 by NatashaNetschay Davies
#peaklines: Avigilon talks to the Globe & Mail, SFU engages BC Business Beat & Vancouver Sun
February 20th, 2012 by MichelleSeto
Categorizing for organization – not for interaction
January 26th, 2012 by KevanO'Brien
Can feedback gathered through consumer relations backfire on a brand?
April 15th, 2011 by KurtHeinrich
Which is more effective in convincing people to vote – fear or humour? A recent slew of Facebook and YouTube videos may be enough to sway the youth vote to the left.
February 24th, 2011 by PEAK
For the last eight years, Peak Communicators has provided the City of Trail Promotions Committee with ongoing communications strategies, writing and media relations support.