Archive for the ‘Communications Strategy’ Category

How are journos, PRs and publishers using digital-platform storytelling to adapt business models to their respective platforms? Check out what three key social innovators had to say on the subject and why it’s important your business leverage the very same tools for better results.

Lululemon has been lampooned online and in the media recently for its product recall of “too sheer” women’s yoga pants, but from a PR perspective they have handled the situation in textbook fashion.

As communications professionals we must always be thinking about our company or client’s bottom line and how our strategies and tactics are maximizing value, satisfying the agreed-upon objectives and earning the right results. So how does content marketing fit into that?

Journalists are busy people so why not make their lives a little easier? Recently Peak strategically packaged a pitch to the Financial Post that included advice from various experts on the same topic.

“…we have to rethink our notions of identity and secrecy…Every byte left behind reveals information…” -General David Petraeus, March 2012, In-Q-Tel CEO Summit

#peaklines: Avigilon talks to the Globe & Mail, SFU engages BC Business Beat & Vancouver Sun

Categorizing for organization – not for interaction

Can feedback gathered through consumer relations backfire on a brand?

Which is more effective in convincing people to vote – fear or humour? A recent slew of Facebook and YouTube videos may be enough to sway the youth vote to the left.

For the last eight years, Peak Communicators has provided the City of Trail Promotions Committee with ongoing communications strategies, writing and media relations support.