When Alyn Edwards, Jeff Domansky and Ross Sullivan decided to form Peak Communicators in 2003, they wanted to create a PR firm that was different. Collectively, they had close to a century’s worth of experience in PR and media, and they knew from that experience what they didn’t want to be.
They set out to create a firm that was client-focused, where the client’s initial meeting would be with the Peak communicator who would be closely involved and hands-on, not a sales closer. They wanted to create a firm that could respond quickly to clients’ needs and draw in expertise and creativity from other members of Peak by walking down the hall, not by setting up a departmental meeting.
They created a PR firm that holds honesty and integrity in high regard, where fun and friendly have equal billing with financial viability. They wanted to be a PR firm of creative, seasoned pros, not-too-big, not-too-small, but just right.
The public relations profession can be a force for good, offering wise counsel to those in need of it, and ways of getting attention for those who deserve it. Peak Communicators was set up to be that kind of PR firm.
“It’s easy to make a buck. It’s a lot tougher to make a difference.”
- American journalist Tom Brokaw