Preparing client for top tier interview, co-op students engage world
Avigilon Corp., who makes high-definition surveillance systems that were used in the Vancouver Olympics, has had an incredible year, having been recognized as one of the fastest-growing companies in the country. Peak prepared Avigilon for opportunities such as an interview with the Globe & Mail by creating key messaging and providing tips to ensure the best-quality interview, resulting in maximum exposure for the client.
Furthermore, by monitoring daily news issues in markets across Canada our team found that Federal legislators are currently debating a proposed law that could carry a 10 year imprisonment for concealing one’s identity during a riot in Canada. With that, we leveraged this issue as an opportunity for Avigilon to discuss the role of surveillance and how it relates to this specific riot issue. We secured an interview with Business in Vancouver which was then quickly picked up by Global TV.
#earnedmedia: The Globe And Mail / Global TV / Business in Vancouver
SFU Engage is a campaign Peak loves to work on. With endless accounts on how the university’s students are advancing research and community development, it leaves some of us wanting to return to school. Through the SFU Engage campaign, we’re sharing stories of hundreds of students whose studies have led to global opportunities. During the spring months several SFU students have been recognized for their significant culturally diverse work including: Fahad Yassin, Kathryn Ovenell-Carter and Cho Wang. Peak strategically connected with news outlets that cover cultural stories to land maximum print and social media exposure.
#earnedmedia: Sing Tao Daily / BC Business Beat / Vancouver Sun / Surrey 604 / The Tyee