VPD bike auction, Caya loves Moms, media test-drive eco-friendly Fords
Peak promoted the Vancouver Police Department’s Recovered Goods Auction, which Able Auctions hosts annually. First step was to generate several story angles to interest the media (a bunch of used bikes up for grabs isn’t exactly newsworthy). What was interesting was the collection of wacky and wonderful objects that made their way into the auction. By highlighting quirky items such as a bag of hammers, a sculpture of a horse’s head (queue the Godfather quotes) and a box of G.I. Joe dolls in our media materials and phone pitching, we earned hits across print, radio, television and online outlets.
We organized Ford’s “Power of Choice” media tour at the West Vancouver Community Centre to highlight their cars that will offer high fuel efficiency EcoBoost engine technology. In attendance were media interested in test-driving the new electrified vehicles. The Province’s auto reporter Bob McHugh reviewed the Ford Focus Electric, “… a vehicle that completely releases its owner from the gasoline pump addiction and ups and downs of the precarious oil market.”
Leading up to Mother’s Day, we held a #brandfam at Caya South Granville – our stylish techie client. Mommy bloggers – whose readership includes some of the most digitally wired in the city – were invited to experience the newest and coolest tech items and accessories. We created hashtag #CayaMoms to capture the real time tweets. Meanwhile, we also pitched products as gift ideas for Mother’s Day that were picked up by magazines and online sites.