Why every company needs a social media policy

Twitter is now mainstream. Once the domain of early adopters, such as techies, journalists and PRs; Twitter accounts are a standard part of the personal social media arsenal. They offer people a way to build their personal brand and share their thoughts instantly – however inane or enlightened they may be.

This ability to self publish has lead to many high profile Twitter related controversies in recent months. Whether inappropriate photos, or insensitive comments; damage can be done in 140 characters or less.

This is relevant to the public relations industry because companies depend on us to help guide them through all forms of communication, and crisis communication isn’t limited to traditional media.

When an employee uses unprotected Twitter and Facebook accounts, not only do they put their reputation on the line, they put the reputation of their employer at risk.

So what advice should PRs provide to their clients?

• Counsel clients to include a social media policy in their Employee Code of Conduct, instructing staff that have unprotected Facebook and Twitter accounts to include a disclaimer stating that their opinions are their own and not that of their employer
• Have a statement ready that can be released by the company should an employee make an inappropriate comment on a social platform
• Media monitor all social platforms

These tips will help your client avoid an embarrassing situation, and should one arise help them to move through it successfully.