Case Study: Heffel Fine Art

Since 1999, Heffel Fine Art Auction House and Peak partner Ross Sullivan worked together to raise awareness of Heffel’s bi-annual live art auctions. Focusing on their entrepreneurial story, high-tech successes and rare Canadian art works, Peak designs and implements a unique publicity program for each auction. We successfully pitch hundreds of media stories internationally, attracting in-house and telephone bidders from Canada, the United States, the U.K. and Asia. Together, we have helped Heffel grow its art auction sales from $1 million in 1999 to a record-setting revenue of $50 million. On average, each auction reaches sales upwards of $10 million.