Case Study: Coast Capital Savings

Coast Capital Savings sought to raise awareness about their new mortgage product and looked to Peak to develop a brand-reflective strategic PR campaign. Drawing on Coast Capital’s purpose, values and mission to provide Simple Financial Help, Peak rolled out an integrated communications plan that incorporated internal and external communications stunts, media relations, social media outreach, brand partnerships and employee communications. Through these efforts, Peak secured more than 30 print, radio and online hits. The publicity contributed to the You’re the Boss mortgage being named Mortgage of the Year by CanadianMortgageTrends.com.