Case Study: City of Trail

For the last eight years, Peak Communicators has provided the City of Trail Promotions Committee with ongoing communications strategies, writing and media relations support. Peak faced an uphill battle to change the outdated perception that Trail was nothing more than a blue collar smelter town. Working with the committee chair and members of the community, Peak has researched, created and written a vast number of stories that have been featured in media from national magazines to small town papers. Peak has also taken charge of writing a regular e-newsletter for the city focusing on different local stories and using it as a tool to attract media attention. Together, these initiatives have helped to create cross-Canada awareness and interest in Trail.